Proudly introducing 3 new mustard sauces at 39th Winter Fancy Food Show

Each January 1st we collectively usher in a new year, bringing us refreshing excitement and renewed energy for all of the possibilities that are in store. A new year represents the opportunity for growth and change; to recommit to what we love about life. Here at Fischer & Wieser, we feel that excitement as well, as each new year begins our next product launch cycle, giving us the opportunity to share what we love with the world.

We're introducing our new mustard sauces at the 39th Winter Fancy Food Show in San Francisco, January 19-21, 2013.  Look for them to go on sale on our website February 1!

We’re introducing our new mustard sauces at the 39th Winter Fancy Food Show in San Francisco, January 19-21, 2013. Look for them to go on sale on our website February 1, 2014.

This January, we are proud to introduce a fabulous new family of mustard sauces!  Four distinctly flavorful sauces make up this dynamic family. Our award winning Sweet, Sour and Smokey Mustard Sauce serves as the patriarch of the family that includes three new and exciting members:   Hickory & Cracked Black Pepper Mustard Sauce, Raspberry & Wildflower Honey Mustard Sauce and Salted Caramel Mustard Sauce. Each of these great sauces has something unique to offer, making this a perfectly well-rounded family to join the culinary adventure.

Sweet, Sour & Smokey Mustard Sauce is great slathered on a roast beef sandwich.

Sweet, Sour & Smokey Mustard Sauce is great slathered on a roast beef sandwich.

The anchor of this family is our Sweet, Sour & Smokey Mustard Sauce.  Among the favorites for our CEO and President Case D. Fischer, he said about the mustard, “It was our first mustard sauce and it’s a consistent winner.” Included in its accolades are two awards from the Napa Valley World Wide Mustard Competition and one medal from the World Wide Mustard Competition, put on by the National Mustard Museum in Middleton, Wisconsin. It seems to be an instant favorite of all who try it, and is praised for its varied uses. This sauce pours new life into classic recipes like potato salad and deviled eggs and is great as a dip for sausage, cheese and pretzels or poured over your favorite grilled meat. We thought it fitting that such a strong sauce would be the herald of this new family.

Hickory & Cracked Black Pepper Mustard Sauce over pork cutlets make a wonderfully tasty entrée for any occasion.

Hickory & Cracked Black Pepper Mustard Sauce over pork cutlets make a wonderfully tasty entrée for any occasion.

Our first new mustard sauce, Hickory and Cracked Black Pepper Mustard Sauce, boldly delivers a sharp savory culinary experience. Smokey mustard combines with the rich spice of cracked black pepper and burst of mustard seeds to deliver remarkable flavor. A few of us call this, “the ninja of mustard sauces,” as, with one bite, it delivers an uncontested kick of amazing flavor. A few favorite uses of this mustard sauce are to add an extra level of richness to even the best of charcuterie trays, and as a spread to bring well-stacked turkey or beef sandwiches to life.

 

Raspberry & Wildflower Honey Mustard Sauce over Crusted Salmon---what a treat!

Raspberry & Wildflower Honey Mustard Sauce over crusted salmon—what a treat!

Next, we have our new Raspberry & Wildflower Honey Mustard Sauce – a name that sets your mind ablaze, just as much as the sauce does your taste buds. This re-imagined honey mustard combines the sweetness of honey made from wildflowers with the tartness of raspberries for an exciting twist. While making this sauce, we knew we wanted to use wildflower honey but then quickly realized it needed an extra something to make it special – and raspberry does just that! With its beautiful maroon color and pleasant flavor, this sauce enhances any dish, especially fish or as a base to make a nice homemade vinaigrette.

It's amazing what a little creativity can do! First we develop a fantastic Salted Caramel Mustard Sauce, then we develop an amazingly delicious dessert to use it in! You gotta try this!

It’s amazing what a little creativity can do! First we develop a fantastic Salted Caramel Mustard Sauce, then we develop an amazingly delicious dessert–Salted Caramel Mustard Flan– to use it in! You gotta try this!

Finally, to round out the family of four, we have our new Salted Caramel Mustard Sauce. Now, you may be thinking, “Really? Caramel  and mustard?” Yes. Really. And yes, it is good. The initial tastes of sea salt and caramel are rounded out by the tangy mustard that brings this sauce together. You can use the sauce any way you would use a honey mustard sauce, but here’s a secret: try it on vanilla ice cream for something delightfully different.

As you can see, we have a lot to be excited about in this new  year – and we think you do too. So, why not add, “Be more culinary adventurous,” to your list this year, and see how these great mustard sauces can fulfill that quest. And while you’re at it, tell us where in your adventure these mustard sauces have taken you – and we’ll do the same!

Happy New Year and Happy new mustards – Enjoy!

Four New Products for Fischer & Wieser at Summer Fancy Food Show

Flavorful sauces stood out as a noteworthy trend at the specialty food industry’s
premiere show, the New York City Fancy Food Show, held recently by the Specialty Food Association. Fischer and Wieser Specialty Foods, Inc., of Fredericksburg, Texas, topped a year of innovation by launching four new sauce flavors of note at the show:

Sushi Sauce, Korean BBQ Sauce, Spicy Chile Peanut Sauce, and Ghost Pepper Sauce were all very well received at the most recent Fancy Food Show

Sushi Sauce, Korean BBQ Sauce, Spicy Chile Peanut Sauce, and Ghost Pepper Sauce were all very well received at the most recent Fancy Food Show

  • Sushi Sauce – The joy of  sushi is even better with Fischer & Wieser’s Sushi Sauce! We blended sambol, soy sauce, ginger root, garlic, honey and lime in just the perfect amounts to create an excellent complement to all varieties of sushi from Nigiri to Norimaki to Inari to Temaki. Your guests will be saying “Gochisousamadeshita. Domo arigato gozaimasu. Oishikatta,” which means “Thank you VERY much. It was delicious!”

    Our sushi sauce is great on any type of sushi or sashimi!

    Our sushi sauce is great on any type of sushi or sashimi!

  • Korean BBQ Sauce – Barbecue (known as Bulgogi in Korea) is a delicacy there, served only on special occasions. But we present our  authentic Korean BBQ Sauce for everyday use as a marinade, basting sauce, or stir-fry sauce for beef, pork or chicken. Once tried, it will become a pantry staple that will liven up any meal—whether grilling, stir-frying, or roasting!
  • Thinly sliced flank steak or sirloin, sliced across the grain, is marinated in our Korean BBQ Sauce then quickly grilled to create this delicious bulgogi!

    Thinly sliced flank steak or sirloin, sliced across the grain, is marinated in our Korean BBQ Sauce then quickly grilled to create this delicious bulgogi!

  • Ghost Pepper BBQ Sauce – Grilling with friends in the back yard or off the tailgate holds a special place in our hearts, and our Ghost Pepper BBQ Sauce elevates any barbecue experience. The Ghost Chile is one of the world’s hottest peppers  with a Scoville Rating of over 1 million, compared to jalapenos which are rated from 2500 to 8000. We harnessed the Ghost Chile to deliver a sensational kick, along with complementary spices for balanced flavor. If you’re a lover of spicy food, you have just found your new favorite sauce!

    Can't do a burger any better than slathering it with our Ghost Pepper BBQ Sauce! It's also great on Hot Wings!

    Can’t do a burger any better than slathering it with our Ghost Pepper BBQ Sauce! It’s also great on Hot Wings!

  • Spicy Chile Peanut Sauce – Imagine sweet, nutty flavor mingling in a rich, smokey sauce that brings meat or dessert to life. A peanut can stand on its own any day, but when we crushed and blended it with our favorite pepper, the chipotle, the pairing was perfect!  It’s a sauce so inspiring you’ll want to share it with others.
    Chicken Satay with Spicy Chile Peanut Sauce

    Chicken Satay with Spicy Chile Peanut Sauce

    Fischer and Wieser CEO Case D. Fischer said the new sauces are unique and flavorful. “They evoke different cultural seasonings and textures, and they each represent unique and individually enjoyable flavors,” he said.  Fischer said the four sauces are the result of a long and rigorous process at Fischer and Wieser of brainstorming, cooking and refining before bringing to market. “They are our internal finalists,”  he continued. “We start with a lot of ideas every year, cooking with new ingredients and flavor combinations with the goal of launching innovative sauces at this show. We aim to raise the bar, and this year is exciting. We think we have accomplished our goals with these launches by introducing flavors that are something special and memorable.”

    The new sauces, along with many other gourmet products, were exhibited by about 1800 specialty food companies at the New York City show. Grocers, retail store representatives, restaurant owners and culinary experts attended to discover recently launched food products, as well as refresh their memories on proven gourmet items. Food journalists also traversed the show, writing, blogging and tweeting trends that are shaping the specialty food industry.

“It’s an exciting time to be in the industry,”  Fischer stated. “This show is the start of a new season. There are many exhibitors and notable food leaders who are here, and there are exciting trends that are always the topic of conversation during and after these three days.”

For more information on the Fancy Food Show, visit specialtyfood.com.

-

Case D. Fischer NASFT Board Member

Case D. Fischer, CEO & President of Fischer & Wieser

Case D. Fischer named a director on the National Association for the Specialty Food Trade, Inc. (NASFT) board.

Fischer, CEO & President of Fischer & Wieser Specialty Foods, Inc.,  will assume the position for a two-year term, alongside four officers and five other board members who were also elected. Board members were chosen from a slate of 12 candidates who are members of the NASFT, a not-for-profit trade association representing all segments of the $75 billion U.S. specialty food industry and member companies abroad.
Continue reading