Texas Monthly Hosts Reception for Fredericksburg Businesses

Fischer & Wieser representatives Nicole Roser, Assistant to the CEO and President, and Anne Traver, Projects Manager, were delighted to attend a “Meet the Editor” reception

Jake Silverstein, Editor of TEXAS MONTHLY and Nicole Roser, Assistant to the CEO and President of Fischer & Wieser Specialty Foods, Inc.

hosted by TEXAS MONTHLYon Wednesday, July 21, 2010, at Phil Jackson’s Granite & Iron Store .

Magazine Editor, Jake Silverstein spoke briefly on the history and philosophy of the magazine, then took questions from the 35-40 Fredericksburg business representatives in attendance. Silverstein mentioned their August, 2009 article highlighting Alamo Springs Cafe  (near Fredericksburg), and how their coverage boosted the restaurant’s business almost beyond its capacity.

The magazine was founded in Austin, Texas, in 1973 by Michael R. Levy. Silverstein came on board recently, as only the 4th editor in the magazine’s 37 year history.  They have stayed with their original intent to be a long article magazine (publishing articles over 7000 words), with the focus being on in-depth stories as opposed strictly to news articles. According to their facebook description, “Since 1973, TEXAS MONTHLY has chronicled life in contemporary Texas, reporting on vital issues such as politics, the environment, industry, and education. As a leisure guide, TEXAS MONTHLY continues to be the indispensable authority on the Texas scene, covering music, the arts, travel, restaurants, museums, and cultural events with its insightful recommendations. TEXAS MONTHLY has a reputation for providing its readers with a magazine of the highest editorial quality.”

Kim Todd, Account Director of TEXAS MONTHLY chats with unidentified guest

Nicole and Anne were interested in talking with Editor, Jake Silverstein; Texas Sales Director, Nancy Brown; Account Directors Kim Todd and Melissa Scott, with whom they’ve exchanged emails but had never physically met. “It’s just great to finally put a face to the names and to have a chance to talk with them in person” Roser commented.

Phil Jackson's beautiful table set with goodies brought by TEXAS MONTHLY while guests mingle

“We also had to fill the TEXAS MONTHLY people in on the history of Fischer & Wieser,” stated Traver. “We shared with Mr. Silverstein how we started out in 1969 as a peach stand, and have had such incredible success that our products are now sold internationally. We are also the originators of the ‘chipotle craze,’ with the introduction of our signature product, The Original Roasted Raspberry Chipotle Sauce® in 1996. We’re happy to share that information with one of the most influential publications in the state–indeed the entire country.”

TEXAS MONTHLY has hosted receptions in Fredericksburg for the past several years. Host Phil Jackson remarked during his introduction of Jake Silverstein, that they are always very proud to have the TEXAS MONTHLY crew there. “Over the years,” added Jackson, “Fredericksburg has always had a special relationship with TEXAS MONTHLY. I like the way Jake explained the direction TEXAS MONTHLY is going, how they arrive at some of their stories, how they go into great detail about their subjects even though the story length is not the norm nowadays. Their articles make Texans very proud of Texas! They have a great group of people they surround themselves with who can make you laugh one minute and bring a tear to your eye the next. I don’t think there’s quite another magazine like TEXAS MONTHLY. I look forward to opening the magazine each month, and I hope they continue to do that for their friends in Texas.”

Fischer & Wieser thanks TEXAS MONTHLY for reaching out to potential advertisers in Fredericksburg like us, as well as Phil Jackson for providing the venue for the meeting. We look forward to working with the great TEXAS MONTHLY staff in the future.

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